Privacy Policy

Last updated: April 6, 2026

Introduction

Lexsis AI is an AI-powered growth intelligence platform for consumer brands, operated by AETHERIA LABS PRIVATE LIMITED ("we", "our", or "us"). This Privacy Policy explains how we collect, use, store, share, and protect your information when you visit our website at https://www.trylexsis.com, use the Lexsis AI platform, or interact with any of our services.

This policy applies to all users of our website, platform customers, and the end-users whose data may be processed through our platform's integrations and AI-powered features. If you do not agree with these practices, please discontinue use of our services.

Information We Collect

Account & Organization Information

When you sign up for Lexsis AI, we collect information about your organization and account, including:

• Company name and organizational details
• Contact email and your role within the organization
• Billing details, which are processed securely by third-party payment providers. We do not store full payment card information

Data You Connect Through Integrations

When you connect third-party sources to the platform, such as support platforms, review sites, CRMs, ecommerce systems, analytics tools, and social channels, we process data from those sources to deliver insights, power AI features, and enable AI Agent responses. The categories of data we may process include:

• Support tickets from connected helpdesk and support platforms
• Customer reviews from connected review and feedback sources
• Survey responses from connected survey tools
• Transaction and purchase data from connected ecommerce and subscription platforms
• Behavioral and usage analytics from connected analytics tools
• Social media mentions and messages from connected social channels
• CRM records from connected customer relationship management platforms

You control which integrations are connected and can revoke access at any time.

Customer Conversations Processed by AI Agents

When you enable our Customer Experience Agents, we process conversation content across your connected channels, including web chat, in-app chat, Messenger, voice calls, WhatsApp, SMS, email (Gmail/Outlook), Instagram, X/Twitter, TikTok, Zendesk, Intercom, and Gorgias. The data processed includes:

• Message content: the text, media, and attachments exchanged in conversations
• Customer identifiers: names, email addresses, phone numbers, or account IDs as provided in the conversation
• Channel metadata: the platform, timestamp, conversation thread identifiers, and routing information
• Conversation history: prior messages within the same thread or customer context

AI Agents process this data in real-time to generate and deliver responses on your behalf.

Website Visitor Information

When you interact with our website, we may collect information through:

• Contact form submissions: name, email, company, subject, and message
• Newsletter signups: email address
• Blog content downloads: email address
• Feedback widget submissions: feedback text, name, email, source URL, browser information, and optional file attachments (up to 10MB)

Automatically Collected Information

When you visit our website or use the platform, we may automatically collect:

• Device and browser information: browser type, operating system, screen resolution
• IP address and approximate location
• Usage activity, logs, and performance data: pages visited, features used, timestamps, and error reports

Cookies and Tracking Technologies

We use cookies and similar technologies to operate our website and understand how it is used.

First-party cookies:

• lexsis_cookie_consent: stores your cookie preference (essential, 1-year duration)
• lexsis_case_studies_modal_dismissed: remembers if you dismissed a promotional prompt (functional, 180-day duration)

Third-party cookies and tracking:

We use Google Tag Manager and Google Analytics for website usage analysis. We implement Google Consent Mode, which means all tracking defaults to denied until you make a cookie choice through our consent banner. No analytics data is collected until you provide consent.

For full details, refer to our Cookie Policy.

How We Use Your Information

We use the information we collect to:

• Provide and maintain the Lexsis AI platform and its features
• Analyze connected data to generate intelligence, insights, dashboards, and automated reports
• Power AI Agent responses across your connected customer channels
• Run AI-powered decision modeling and forecasting against your customer data
• Deliver audience and segment intelligence for targeted retention and growth actions
• Communicate product updates, service announcements, and support information
• Process billing and manage account settings
• Ensure security, prevent fraud, and meet legal obligations
• Improve platform performance and develop new features

We do NOT use your data for advertising purposes.

AI and Model Training

We take a clear stance on how your data interacts with our AI systems:

• By default, your data is NOT used to train our machine-learning models. This applies to all data you connect through integrations, conversations processed by AI Agents, and any other information you provide.
• Model improvements are driven by anonymized, synthetic, or publicly available data.
• AI Agents use large language models to generate responses to your customers. Your conversation data is processed in real-time to produce these responses but is not retained for model training.
• Optional data usage for model improvement is available only through an explicit opt-in under a separate Data Processing Addendum. We will never use your data for training without your written consent.

AI-Powered Customer Experience Agents

This section describes how our AI-powered Customer Experience Agents work and how data is handled when you enable them.

• How Agents work: When enabled, AI Agents interact with your customers on your behalf across your connected channels (web chat, in-app chat, Messenger, voice, WhatsApp, SMS, email, Instagram, X/Twitter, TikTok, Zendesk, Intercom, Gorgias).
• Data processed: Agents process conversation content, customer identifiers, channel metadata, conversation history, and your brand configuration and response guidelines to generate contextual replies.
• AI-generated responses: Agents generate responses using AI. These responses may occasionally be inaccurate or incomplete. We recommend reviewing Agent performance regularly.
• Human escalation: Agents can escalate conversations to your human team based on your configuration rules, such as sentiment thresholds, topic categories, or customer requests.
• Your responsibility: You are responsible for configuring Agent behavior, reviewing performance, and ensuring appropriate use within your organization.
• Data usage: We process conversation data solely to deliver the service. We do not use conversation data to train models unless you explicitly opt in under a separate agreement.

Integration Data Flows

When you connect third-party services to Lexsis AI, we access and process data strictly to deliver platform features. Key principles:

• Integration credentials are stored securely using encryption and access controls
• You can revoke access to any connected integration at any time from your workspace settings
• Data from integrations is processed to generate insights, power simulations, and enable AI Agent responses
• We do not share your integration data with other customers or third parties except as described in the "Information Sharing" section below

Data Storage and Security

We use industry-standard security measures to protect your data, including:

• Encryption in transit and at rest for all stored data
• Strict access controls and logical isolation of customer environments
• Secure credential handling and continuous monitoring
• Regular security audits and automated backups

Your data is stored in secure cloud environments operated by trusted infrastructure providers.

Data Retention and Deletion

We retain your data while your account is active or as needed for business and legal purposes. Specific retention periods:

• Account data: retained for the duration of your account plus 30 days after a deletion request is processed
• Connected integration data: can be removed at any time by disconnecting the source from your workspace
• Conversation data processed by AI Agents: retained according to your workspace settings and configuration
• Website visitor data (contact form submissions, newsletter signups, feedback): retained until you request deletion
• Cookies: expire per their stated durations (1 year for consent, 180 days for functional cookies)

You may request deletion at any time by contacting us at the email listed below. We will process deletion requests within 30 days, except where retention is legally required.

Information Sharing

We do NOT sell, trade, or rent your information.

We may share information only with:

• Service providers who help us deliver infrastructure, analytics, and billing, bound by confidentiality agreements
• Legal authorities when required by law, regulation, or legal process, or to protect our rights, property, or safety
• Successor entities in the event of a merger, acquisition, or corporate restructuring. Your data would remain subject to this Privacy Policy

When you use AI Agents, conversation responses are delivered to your customers through the connected channels. This is part of the service you have configured and is not considered sharing with third parties.

Your Privacy Rights

General Rights

Regardless of your location, you may:

• Access or export your data
• Request correction or deletion of your personal information
• Manage integrations and connected data sources from your workspace
• Opt out of optional data programs

We respond to all privacy requests within 30 days.

European Economic Area and United Kingdom (GDPR)

If the General Data Protection Regulation applies to you, you have the right to:

• Access your personal data and obtain a copy
• Rectification of inaccurate or incomplete data
• Erasure of your personal data ("right to be forgotten")
• Restriction of processing in certain circumstances
• Data portability: receive your data in a structured, machine-readable format
• Object to processing based on legitimate interests
• Withdraw consent at any time where processing is based on consent

Legal bases for processing: We process your data based on contract performance (to deliver the service you subscribed to), legitimate interests (to improve and secure our platform), and consent (where applicable, such as for cookies and optional programs).

To exercise your rights or lodge a complaint with your supervisory authority, contact us at the email below.

California (CCPA/CPRA)

If the California Consumer Privacy Act applies to you, you have the right to:

• Know what personal information we collect, use, and disclose
• Delete your personal information
• Opt out of sale: we do not sell personal information
• Non-discrimination: we will not treat you differently for exercising your privacy rights

To exercise your rights, contact us at enterprise@trylexsis.com.

India (DPDPA 2023)

We process data in accordance with the Digital Personal Data Protection Act, 2023 where applicable. Under this law, you have the right to:

• Access, correct, and erase your personal data
• Nominate a representative to exercise your rights on your behalf

We obtain consent where required and process data only for lawful purposes as specified in this policy.

International Data Transfers

Your data may be stored or processed in locations where our service providers operate. We apply appropriate safeguards to protect your data during international transfers, including standard contractual clauses where applicable, to ensure your data receives a level of protection consistent with applicable privacy laws.

Children's Privacy

Lexsis AI is not directed at individuals under the age of 16. We do not knowingly collect personal information from children. If we learn that we have collected data from a child under 16, we will delete it promptly. If you believe a child has provided us with personal information, please contact us immediately at the email below.

Do Not Track and Global Privacy Control

We respect browser Do Not Track (DNT) and Global Privacy Control (GPC) signals. When we detect these signals, we treat them as a request to opt out of non-essential tracking, equivalent to selecting "Reject non-essential" in our cookie consent banner.

Business Customer Responsibilities

Organizations using Lexsis AI are responsible for:

• Ensuring you have the right to share connected data with our platform
• Providing appropriate notices to your end-users as required by applicable law
• Disclosing to your customers when they are interacting with AI Agents, where required by law
• Managing account permissions, data settings, and retention policies within your workspace
• Complying with applicable communication regulations when using AI Agents across channels, including WhatsApp, SMS, email, voice, and social media

Updates to This Privacy Policy

We may update this Privacy Policy to reflect changes in our services, practices, or legal requirements. Revised versions will be posted on this page with an updated date. We will notify you of material changes through the platform or by email. Continued use of our services after changes are posted indicates acceptance of the revised policy.

Contact Us

For questions, privacy-related requests, or to exercise any of your rights under this policy:

Company: AETHERIA LABS PRIVATE LIMITED

Address: Flat No. A2 203, Balewadi, palladion society, N.I.A., Pune City, Pune- 411045, Maharashtra

Email: enterprise@trylexsis.com